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All About 4 Real Mascara: Achieving the Falsie Effect

All About 4 Real Mascara: Achieving the Falsie Effect

All About 4 Real Mascara: Achieving the Falsie Effect  

We’ll be honest, there are a LOT of mascaras out there. And for good reason! When your lashes are on point, your confidence is up, and a good mascara can be crucial to perfecting your lash look. With that said, we’re honored you’re here - learning about our new 4 Real Mascara and how it truly can take your lashes to the next level. Thanks to new formulation technology, we believe that no mascara on the market today can do exactly what 4 Real does.  

Let’s start with..


Take a peek at the ingredients in your current mascara bottle. Can’t pronounce any of them? We probably couldn’t, either. So many mascaras have dehydrating ingredients that actually dry out your lashes, making them look and feel damaged over time. We don’t need that negativity here, and neither do you. 

So, let's cut to the chase, starting with the 4 key ingredients that make 4 Real Mascara a superstar: 

1. Apple Stem Cells 

These stem cells are the superheroes of the lash world. They fight aging and hair loss, giving your lashes a serious boost. Think of them as the fountain of youth for your fluttery friends. 

Fun fact: The type of apple stem cell used is from a rare Swiss apple called Uttwiler Spätlauber, derived from a seedling planted in the middle of the 18th century. It was famous for its excellent storability without shriveling.  

(Apologies for the history lesson – you still with us?) 

2. Olive Stem Cells 

Inspired by architectural genius, these cells create what we call a TrichoTensegrity Booster, which means that one area of a structure impacts other areas, due to interconnectedness. They help your lashes gain the structural integrity they need to create a buildable texture without weighing them down.  

3. Castor Seed Oil 

Yep, you’ve probably heard of it already! This ingredient keeps your lashes moisturized and protected by preventing water loss. It helps them stay soft, supple, and less prone to breakage. 

4. Shea Butter 

Known for its moisturizing properties, shea butter conditions each lash while providing a weightless and smooth application. Each stroke of the wand nourishes and hydrates, leaving your lashes feeling pampered and oh-so-luscious. 

Now, on to...  


Ahhh, the wand. Does it really make a difference? We’re here to tell you that yes, yes it does. A good wand, paired with the right formula, makes alllll the difference.  

The 4 Real wand is made of micro-fine, silicone bristles. Why silicone? It adds extra flexibility and grips every lash for more defined, separated lashes. At the top of the wand is a small dome with even smaller bristles that allows for easy combing through your lashes (helping remove any clumps) and for reaching those tricky inner corners. 


So, what else made us fall in love with 4 Real? Not only does it add next-level length, volume and lift, but it’s also: 

- So easy to remove with any oil-based makeup remover. No more scrubbing stubborn mascara! 

- Vegan and cruelty-free, so you can feel good about using it! 


We’re here to explain exactly how to use 4 Real Mascara so that you fall in love with it, too.

- Start at the base of your lashes and sweep the brush upward from root to tip (UNLESS lift or curl is what you’re going for. In this case, start your first coat in the middle or at the tips, allow a few seconds to dry, then sweep from the base.)

- Use the spiked tip of the brush to comb through and separate your lashes for a flawless finish. 

- For extra impact, apply additional coats. 


Pro tip! Want to know the secret to making your lashes look absolutely jaw-dropping? Pairing this mascara with a good lash serum, like our Essential Lash Serum. Apply Lash Serum every night on clean, dry skin (applying like eyeliner), and notice longer-looking lashes within just 4-12 weeks. Soon, people will be wondering if your lashes are #4Real! 


The one thing all three of our mascaras have in common is that they’re actually good for your lashes. If you’re looking for a water-resistant mascara (meaning it’ll hold its own without drying out your lashes like waterproof can) we've got two great options for you! For a natural no-makeup look, try our Enriching Mascara. And if you're going for maximum impact and dramatic volume, the Volumizing Mascara will be your go-to. 

Ready to try our fab 4 Real Mascara? You can shop it HERE.