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True beauty embraces originality, not conformity - and that’s what makes us love what we do. We’re on a mission to inspire you to be you. We believe in creating products that not only give you an instant confidence boost, but help enhance your favorite features over time thanks to powerful results-driven formulas. Our products aren’t about covering up flaws and imperfections, but rather embracing the uniqueness of all individuals and celebrating what makes you an original.

We’re here to build a brand used by all ages, ethnicities, and identities to create a safe space in beauty. Regardless of your choice to go barefaced or full glam, you’ll always have a voice at Babe Original.

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“Clean beauty” isn’t regulated, but it’s become a mainstream term that doesn’t have a set definition. To us, clean beauty means prioritizing safe and cruelty-free ingredients (we’re Leaping Bunny certified 🐰), practicing honesty and transparency with our community, sustainable packaging, and above all - ethical business and production practices. We want to do our part in contributing to making a cleaner beauty industry without ever sacrificing quality or performance in any of our products.