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4 Real Mascara

Regular price $15

INSTANT LENGTH, VOLUME & LIFT MASCARA

Now available in new brown shade!

Get instant length, lift, and volume with our #1 selling lengthening and volumizing mascara. Powered by lash-loving ingredients like Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil, this high-performance formula doubles as a lash treatment to strengthen and improve natural lashes over time.

The flexible silicone wand features micro-fine bristles that grip and define every lash for a falsie-like, fanned-out effect without clumping. Whether worn alone or layered with mascara, this formula delivers full, lifted lashes that wow every time.

Key Benefits:

  • Instant Lash Impact – Lengthens, lifts, and adds clump-free volume
  • Lash Care Formula – Nourishes and strengthens natural lashes with every use
  • Buildable Stem Cell Formula – Lightweight, high-performance coverage
  • Precision Wand – Micro-fine bristles define and separate each lash

Get ready to be asked if your lashes are 4 Real.

How to use

Starting at the base of your lashes, sweep the mascara brush upward from root to tip to build length, lift and volume. Use the precision spiked tip to comb through and separate lashes, reaching inner and outer corners for full, defined coverage. Apply additional coats to build intensity and customize your look, from natural-looking lashes to bold, fuller, more dramatic volume.

Ingredients

Aqua (Water), Synthetic Beeswax, Glycerin, Stearic Acid, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, VP, PVP, Butyrospermum Parkii (Shea) Butter, Acacia Senegal Gum, Ricinus Communis (Castor) Seed Oil, Aminomethyl Propanediol, Phenoxyethanol, Xanthan Gum, Malus Domesitca Fruit Cell Culture Extract, Ethylhexylglycerin, Olea Europaea (Olive) Callus Culture Lysate, Pentylene Glycol, Lecithin, Cyclodextrin, Citric Acid, Cyamposis Tetragonoloba (Guar) Gum, Tocopherol, Phytic Acid, Ultramarines, Iron Oxides.

Color

FAQS

Is this safe to use with lash extensions?

We do not recommend using this mascara with lash extensions.

How pigmented is it?

Super black and opaque.

What’s the difference between 4 Real and Volumizing Mascara?

4 Real mascara magnifies the lashes for a lengthened, defined, and fluttery look and contains stem cell extracts. Volumizing Mascara is for max impact, dramatic lashes with volume from root to tip, contains peptides, and is water resistant. 

Is this water-resistant?

No. You won’t want to wear this one in the pool! But it does last through the day.  

What makes this a performance-based cosmetic/ serum mascara?

A serum mascara is a mascara formulated with powerful ingredients (like ours 😉)  that give you benefits over time. It’s like makeup + skincare for your lashes! 

What shape is the applicator?

4 Real Mascara has a cylindrical wand with micro-fine bristles and a spiked tip. The applicator grips every lash and allows you to comb through with ease.  

Overall rating: 4.6795826 / 5 from 671 reviews.

AI Generated Review Summary

4 Real Mascara offers impressive length, volume, and lift to lashes, supported by a rejuvenating formula with apple stem cells, olive stem cells, shea butter, and castor seed oil. The innovative silicone wand with micro-fine bristles ensures every lash is defined without clumping. Customers appreciate its ease of use, long-lasting results, and the natural, amazing look it provides.

Summary topics

  • Clumping: 9%
  • Eye Comfort: 3%
  • Lash Length: 6%
  • Application Wand: 8%
  • Lash Appearance: 12%

Review topics: ["volume","results","quality","price","color","weight","feel","works","texture","consistency","formula","mascara","look","length","eyes","lashes","coverage","thickness","wand","brush","clumps","separates","eyelashes","application","bristles","serum","hands","tube","wear"].

Review highlights

  • "No clumps, amazing length and fluff, and the ingredients are so nourishing for my lashes."Karina
  • "I really like how the mascara goes on smoothly with no clumping and makes your lashes look beautiful."Terry P.
  • "The wand is magical and Lengthens, and separates my lashes perfectly"Amy E.

Reviews

Love this mascara!

"I’m in love with this mascara! I love the brush! It goes on super smooth and easy. I was skeptical about the brown, I’ve always used black. However, I love how natural it looks but still gives my lashes length and volume. It also comes off easier when washing than traditional mascara. I will definitely be purchasing another tube again!"

Naomi R. (5/5)

Best Mascara Everrr

"Okay now this mascara is the BEST!! I have oily skin and my mascara is always getting on my eyelids throughout the day with other brands of mascara. This one literally stays in place all day long and does not smudge. Also, the brush is amazing at separating your lashes just perfectly!! I have been using this mascara for several months now."

Trisha M. (5/5)

Best mascara ever

"Y’all this mascara is no joke! It is so light but coats every lash beautifully! My lashes look longer without the heavy, dry coating of other expensive brands I’ve tried. 10/10 recommend!"

Kemi S. (5/5)

The BEST mascara I ever used!

"This mascara leaves my lashes long and fluffy! It holds the curl, as well. I love how easily is washes off with soap+water, but it also has lovely “staying power” through sweat, tears, and even rain. I’ll repurchase over + over. Love the brown!"

Bridget K. (5/5)

My first tube of mascara

"My first tube of mascara was great and I used it until it ran out. I purchased two more. One from you and the other from Amazon. Both started clumping up within a couple of weeks. I have since switched to the cheapest brand and when it starts clumping I will just throw away. Disappointing. I still use eyebrow, eyelid and hair enhancement products. Shampoo and Rinse as well."

kate l. (2/5)

Best I’ve found!

"I use the lash serum and bought the mascara when it was on sale! It gives me full and long lashes. Everyone compliments me when I wear it. It is not a heavy mascara either. And it gives me a ton of height. Would definitely recommend!"

amy b. (5/5)

Great mascara

"I switched to this mascara after using a brand thats alot more expensive. This doesn’t irritate my sensitive eyes at all! Great lengthing and volume mascara. I love it!"

Dana F. (5/5)

4 Real!

"I like this mascara. First time I've used a brown tint. I especially appreciate it. For daytime less dramatic. Looks will gives me good definition for ashes."

Sue K. (4/5)

Not a good product

"The mascara flakes off quickly, it's chunky, and it goes on beautifully but it flakes off easily so by the afternoon I don't have mascara on my lashes. It also makes a black marks on my eyes. I will not buy again."

Heather (1/5)

Love!

"Looove this stuff. My favorite is that this mascara gets the inner lashes before than any other mascara I’ve used. I’ll be buying more soon!"

Lauren G. (5/5)

Q&A