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4 Real Mascara

Regular price $15

INSTANT LENGTH, VOLUME & LIFT MASCARA

Get instant length, lift, and volume with our #1 selling lengthening and volumizing mascara. Powered by lash-loving ingredients like Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil, this high-performance formula doubles as a lash treatment to strengthen and improve natural lashes over time.

The flexible silicone wand features micro-fine bristles that grip and define every lash for a falsie-like, fanned-out effect without clumping. Whether worn alone or layered with mascara, this formula delivers full, lifted lashes that wow every time.

Key Benefits:

  • Instant Lash Impact – Lengthens, lifts, and adds clump-free volume
  • Lash Care Formula – Nourishes and strengthens natural lashes with every use
  • Buildable Stem Cell Formula – Lightweight, high-performance coverage
  • Precision Wand – Micro-fine bristles define and separate each lash

Get ready to be asked if your lashes are 4 Real.

How to use

Starting at the base of your lashes, sweep the mascara brush upward from root to tip to build length, lift and volume. Use the precision spiked tip to comb through and separate lashes, reaching inner and outer corners for full, defined coverage. Apply additional coats to build intensity and customize your look, from natural-looking lashes to bold, fuller, more dramatic volume.

Ingredients

Aqua (Water), Synthetic Beeswax, Glycerin, Stearic Acid, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, VP, PVP, Butyrospermum Parkii (Shea) Butter, Acacia Senegal Gum, Ricinus Communis (Castor) Seed Oil, Aminomethyl Propanediol, Phenoxyethanol, Xanthan Gum, Malus Domesitca Fruit Cell Culture Extract, Ethylhexylglycerin, Olea Europaea (Olive) Callus Culture Lysate, Pentylene Glycol, Lecithin, Cyclodextrin, Citric Acid, Cyamposis Tetragonoloba (Guar) Gum, Tocopherol, Phytic Acid, Ultramarines, Iron Oxides.

Color

FAQS

Is this safe to use with lash extensions?

We do not recommend using this mascara with lash extensions.

How pigmented is it?

Super black and opaque.

What’s the difference between 4 Real and Volumizing Mascara?

4 Real mascara magnifies the lashes for a lengthened, defined, and fluttery look and contains stem cell extracts. Volumizing Mascara is for max impact, dramatic lashes with volume from root to tip, contains peptides, and is water resistant. 

Is this water-resistant?

No. You won’t want to wear this one in the pool! But it does last through the day.  

What makes this a performance-based cosmetic/ serum mascara?

A serum mascara is a mascara formulated with powerful ingredients (like ours 😉)  that give you benefits over time. It’s like makeup + skincare for your lashes! 

What shape is the applicator?

4 Real Mascara has a cylindrical wand with micro-fine bristles and a spiked tip. The applicator grips every lash and allows you to comb through with ease.  

Overall rating: 4.6714907 / 5 from 691 reviews.

AI Generated Review Summary

4 Real Mascara offers impressive length, volume, and lift to lashes, supported by a rejuvenating formula with apple stem cells, olive stem cells, shea butter, and castor seed oil. The innovative silicone wand with micro-fine bristles ensures every lash is defined without clumping. Customers appreciate its ease of use, long-lasting results, and the natural, amazing look it provides.

Summary topics

  • Clumping (9%): It was reported by customers that there are no clumps, with no clumping mentioned.
  • Eye Comfort (3%): It was reported by customers that the mascara does not irritate their eyes and is easy to remove.
  • Lash Length (6%): Customers raved about the amazing length and volume this mascara gives to their lashes, making it a popular choice.
  • Application Wand (8%): Customers expressed satisfaction with the wand, with many bristles and catches every lash without clumping.
  • Lash Appearance (12%): Customers keep praising how this mascara makes their lashes look amazing and natural, with no clumps or clumping.

Review topics: ["volume","color","weight","issues","quality","results","feel","works","packaging","texture","ingredients","price","look","length","eyes","difference","formula","coverage","consistency","shipping","thickness","compliments","shape","mascara","lashes","wand","clumps","brush","eyelashes","application"].

Review highlights

  • "No clumps, amazing length and fluff, and the ingredients are so nourishing for my lashes."Karina
  • "I really like how the mascara goes on smoothly with no clumping and makes your lashes look beautiful."Terry P.
  • "The wand is magical and Lengthens, and separates my lashes perfectly"Amy E.

Reviews

Better than the Luxury Brands/Department Store

"My new favorite mascara! I love the definition and how smoothly it goes on and it lasts all day with no flaking. I used to use Lancôme and Benefit and was a loyal user for many years but the cost of $50 or more made me want to look around. I’ve never liked the drug store brands and then decided to try 4 Real Mascara and for less than have the cost the results were 1000x better."

Elisabeth H. (5/5)

Good & Affordable

"Mind the napkin just trying to show my lashes. I think for $15 it’s definitely a good mascara. It is quite light so I usually wear about 3-4 coats. I also like the applicator."

Taylor (4/5)

PERFECT EVERYDAY MASCARA

"I love this mascara! It doesn’t flake or clump and adds just the right amount of volume and length without looking like too much. I’ve purchased it several times and it has now become my go to mascara. I love the brown color."

Ashley L. (5/5)

Not the same

"It seems the formula has changed. Flaky and smudging was never an issue. Last two tubes - not the case. Please bring back the original. It could not be beat!"

Kathy F. (3/5)

4 real mascara

"Phenomenal product. Eyelashes seem so long. Smooth and no clumsy."

NAOMI M. (5/5)

Beautiful definition

"This mascara is fantastic! It really adds length when used with the serum. It is easy to remove and has minimal flaking through out the day. My eyelashes are more defined with little clumping."

Lisa S. (5/5)

Simply the best

"I have regrown my lashes, especially the bottom, using the 4 Real mascara. I love the wand and that it has castor oil for growth and conditioning."

Stephanie U. (5/5)

4 Real

"I like this mascara’s wand a lot. It goes on nicely without much clumping. This particular bottle seemed a little old and is thickening up more quickly causing more flaking later in the day. I’d still recommend."

Rebecca H. (4/5)

Love this mascara!

"I’m in love with this mascara! I love the brush! It goes on super smooth and easy. I was skeptical about the brown, I’ve always used black. However, I love how natural it looks but still gives my lashes length and volume. It also comes off easier when washing than traditional mascara. I will definitely be purchasing another tube again!"

Naomi R. (5/5)

This went on well but

"This went on well but it did flake off. I wasn’t as impressed by this as I hyped myself up to be."

Kristi M. (3/5)

Q&A