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How to Create a New Habit

Making or breaking a habit is never easy. There are so many physiological and psychological pieces at play to make it work. It’s no wonder so many doctors, researchers, and self-help gurus have devoted themselves to the study of habits.

One of the most common things we hear is that it’s hard to remember to apply lash serum, lash conditioner, and brow serum each day. And since the results you get are directly related to how consistent you are with your application, it’s important to get into the habit!

So, we’re going to give you some super easy tips to make serum and conditioner application a part of your daily routine. 

Habit Stacking With Babe

If you haven’t heard of habit stacking before, we’re about to change your life! The idea with habit stacking is that you take something like brushing your teeth and adding a new task to that process, like putting on your lash serum, brow serum, or lash conditioner.

Here’s why we like to compare brushing your teeth with putting on Babe products. You’ve always brushed your teeth morning and night (or at least, we hope), creating two instances of the same routine performed twice a day - at the exact times that you should apply serum and conditioner. Clever, right?

Psychologically, this concept goes even further: when you’re establishing a new habit or routine, your brain craves results. Since serums and conditioners don’t give instant results, you have to trick your brain into getting a reward. And lucky you - your brain interprets that clean, minty sensation as a reward!

It’s kind of cool, right? By “hacking” the reward cycle and stacking your routines to something you already do, you will soon find yourself getting into the habit of using your Babe products morning and night for lashes and brows that look and feel amazing.